ESCO Digital — We work with individuals and clients to boil down their message into a single sound bite. For 2017 we're excited to share with you 365 of them — one sound bite each day that effectively conveys a message and leaves a lasting impression.

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From 'The happy secret to better work'

...It’s not necessarily the reality that shapes us, but the lens through which your brain views the world that shapes your reality.
— Shawn Achor

In his TEDxBloomington talk "The happy secret to better work", Shawn Achor, the CEO of Good Think Inc., opens with a story, transporting the audience to a broken-bone incident from his childhood:

"I saw my sister's face, this wail of pain and suffering and surprise threatening to erupt from her mouth and wake my parents from the long winter's nap for which they had settled. So I did the only thing my frantic seven year-old brain could think to do to avert this tragedy. And if you have children, you've seen this hundreds of times. I said, 'Amy, wait. Don't cry. Did you see how you landed? No human lands on all fours like that. Amy, I think this means you're a unicorn.'"

That story reinforces Achor's main point—his gist of the talk: "By training our brains, we can reverse the formula for happiness and success—ultimately creating ripples of positivity [and] a real revolution."

If you haven't listened yet, please do. The talk is wonderfully witty and insightful. Not many researchers use graphs and data points as effectively to a lay-men audience. And we're sure that you'll enjoy these sound bites as much as we do. 

Watch the TEDxBloomington talk "The happy secret to better work".