ESCO Digital — We work with individuals and clients to boil down their message into a single sound bite. For 2017 we're excited to share with you 365 of them — one sound bite each day that effectively conveys a message and leaves a lasting impression.

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Syria Deeply

We need to embrace complexity if we want to make sense of a complex world.
— Lara Setrakian

Today's sound bite comes from Lara Setrakian, an entrepreneur, journalist, and founder of Syria Deeply—a website devoted to delivering consistent and high-quality information surrounding the conflict in Syria. During her TED New York talk '3 ways to fix a broken news industry', Setrakian discusses the sensationalist stories that inundate our newsfeed as well as the lack of high quality reporting. If you haven't listened yet, please do. Setrakian effectively delivers three main takeaways in under nine minutes and leaves the audience in a frantic search for credible news sources that don't shy away from complex issues.