047/365 The Toaster Project"/>

ESCO Digital — We work with individuals and clients to boil down their message into a single sound bite. For 2017 we're excited to share with you 365 of them — one sound bite each day that effectively conveys a message and leaves a lasting impression.

The Toaster Project

Left to his own devices he couldn’t build a toaster. He could just about make a sandwich and that was it.
— Douglas Adams

Some people make toast every morning; others opt to make the toaster itself. During his 2010 TEDtalk, designer Thomas Thwaites credited Douglas Adams and the sound bite above for the inspiration of the renowned 'The Toaster Project'—his attempt to recreate a £3.94 toaster. If you haven't listened yet, please do. Thwaites delivers a masterfully funny and inspiring lecture on the power of making things from scratch. 

No. 47 of #365SoundBites We Love