ESCO Digital — We work with individuals and clients to boil down their message into a single sound bite. For 2017 we're excited to share with you 365 of them — one sound bite each day that effectively conveys a message and leaves a lasting impression.

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Start with the question "Why?"

At ESCO Digital we work with individuals and clients to boil down their message into a single sound bite. For 2017 we're excited to share with you 365 of them—one sound bite each day that effectively conveys a message and leaves a lasting impression. Here's number 26. 

People don’t buy what you do; they buy why you do it.
— Simon Sinek

In his TEDTalk 'How great leaders inspire action', leadership expert Simon Sinek outlined a powerful model for leadership: Start with the question 'Why?'. Listen to the full talk at ted.com, and let us know what sound bites leave a lasting impression.